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Essential elements of a business and brand.
Internal marketing team's capabilities and skillsets.
Ready North's Marketing Score is a free online assessment and strategy tool. It is designed to help you think critically about your marketing program, and provides resources that drive growth.
Marketing Score is based on the theory that every element of your organization impacts marketing. By categorizing each as an Asset, Neutral or Liability, you can:
Marketing Score will walk you through evaluating your organization's marketing talent, technology, strategy and performance.
Each factor is rated on a 0 to 5 scale, with 0 = N/A.
Marketing Score's algorithms analyze your ratings against your goals, budget and other business factors. It then generates a personalized report with actionable insights to accelerate growth. Specifically, the report provides: