“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Source: PRSA)
Relationships are at the core of any marketing campaign, and strategic public relations (PR) is designed to help organizations communicate with those they care about most. Days of the traditional press release have evolved, as relationships are fostered through social media, blog posts, events and the traditional media.
For many organizations, PR is an essential piece to a comprehensive marketing strategy, as it helps:
Below, we’ve compiled additional resources to keep you on top of the latest PR industry trends, and power your organization’s PR efforts.
Examples of highlighted PR 20/20 blog posts related to Public Relations:
We’ve started a Twitter list that includes the great minds listed above. We’ll continually add to this list too. To follow, check out our Marketing Leaders list on Twitter.
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