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Public Relations

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Source: PRSA)

Relationships are at the core of any marketing campaign, and strategic public relations (PR) is designed to help organizations communicate with those they care about most. Days of the traditional press release have evolved, as relationships are fostered through social media, blog posts, events and the traditional media.

For many organizations, PR is an essential piece to a comprehensive marketing strategy, as it helps:

  • Build brand awareness.
  • Bring credibility and powerful inbound links to your online presence.
  • Engage target media and industry influencers.
  • Maintain customer loyalty with third-party validation.
  • Strengthen expertise—feature industry experts as a resource.

Below, we’ve compiled additional resources to keep you on top of the latest PR industry trends, and power your organization’s PR efforts.

PR Resources



Examples of highlighted PR 20/20 blog posts related to Public Relations: 


Influencers (people to follow on social networks)

We’ve started a Twitter list that includes the great minds listed above. We’ll continually add to this list too. To follow, check out our Marketing Leaders list on Twitter. 


On-Demand Education

Note: The following links require registration.