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Content Marketing Resources

mar·ket·ing: the process of communicating the value of a product or service to customers. (Source: Wikipedia)

What’s one of the best ways marketers help communicate value? Content.

Organizations that maintain the most powerful and informative marketing continually publish great content. Content connects with buyers and communicates key messages, as it also fuels several aspects of your overall marketing efforts:

  • Improve brand awareness.
  • Optimize your website.
  • Reach, educate and influence buyer personas.
  • Convert leads.
  • Power social shares.
  • Enhance PR efforts.

For more on how content marketing specifically powers your overall marketing efforts, check out the PR 20/20 post, The Case for Content Marketing: Sources and Stats, by Tracy Lewis (@tracy_j_lewis).

Below, we’ve compiled additional resources to keep you on top of content marketing’s latest trends, and power your organization’s content marketing efforts. 

Content Marketing Resources



Note: The following links require registration for download.


Examples of highlighted PR 20/20 blog posts related to Content Marketing:



Influencers (people to follow on social networks)

We’ve started a Twitter list that includes those listed above. We’ll continually add to this list too. To follow, check out our Marketing Leaders list on Twitter. 

On-Demand Education

Note: The following links require registration.