mar·ket·ing: the process of communicating the value of a product or service to customers. (Source: Wikipedia)
What’s one of the best ways marketers help communicate value? Content.
Organizations that maintain the most powerful and informative marketing continually publish great content. Content connects with buyers and communicates key messages, as it also fuels several aspects of your overall marketing efforts:
Below, we’ve compiled additional resources to keep you on top of content marketing’s latest trends, and power your organization’s content marketing efforts.
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Examples of highlighted PR 20/20 blog posts related to Content Marketing:
We’ve started a Twitter list that includes those listed above. We’ll continually add to this list too. To follow, check out our Marketing Leaders list on Twitter.
Note: The following links require registration.