Marketing has transformed, and executives demand a greater return from marketing investments than ever before. Ensure that your marketing programs are designed to achieve the objectives most important to your organization—and that you have the team, technologies and capabilities in place to deliver.
Marketing Score is a free online tool that enables subjective analysis from the viewpoint of internal stakeholders, including sales and marketing management, and company executives. It helps you assess the strength of your business and marketing foundations, so you can better forecast potential and align expectations.
Marketing Score assessments enable you to determine the priorities across your organization, gain internal buy-in, and deliver on marketing goals with tangible results.
Start with a Comprehensive Benchmark Analysis
Meeting organization-wide demand for tangible marketing results starts with the marketing assessment.
Keep your team on top of the latest trends and skill sets required for modern marketing success. Check out the PR 20/20 ebook, Evolution of the Prototype Marketer: The Hybrids Are Coming, for more on the expanding marketing talent gap, catalysts for transformation, and what it takes to compete in the modern marketing era.