Social media has been a part of our business landscape for more than five years now, forever influencing the way companies communicate with customers, market products and services, respond to current events, and share brand stories.
In today’s social world, a company’s brand image—and that of its leadership—are inherently linked. The C-level executives who ignore social media run the risk of allowing others to determine their brand’s accessibility, messaging and visibility.
BRANDfog’s 2014 Global Social CEO Survey set out to examine social media’s importance for executive and C-level communication, and includes responses from 1,000 U.S. and UK employees in diverse companies. Companies surveyed range in size from startups to Fortune 1000 companies across various industries. Below, I’ve recapped three trends that BRANDfog believes will shape modern business communications.
1.) Social CEOs make better leaders.
2.) Social CEO engagement leads to brand trust.
3.) Social media is modern PR.
The stakes on social are higher today than they were three years ago. It’s less about which CEO has the most likes and followers, or which CEOs are posting and updating their social profiles the most. It is about establishing the human presence behind a brand’s logo, and connecting with consumers in the more transparent means they’ve come to expect.
CEOs and company executives who are already taking advantage of social media to communicate with customers are winning. Richard Branson (@richardbranson), Jeff Weiner (@jeffweiner) and Mariss Mayer (@marissamayer) are a few CEOS demonstrating to their customers, competitors and employees that they are committed to impacting their brands’ growth.
As Levar Burton used to say, “But you don’t have to take my word for it.” Check out WorldOfCEOs.com’s 2013 Top 60 CEOs on Social Media. Not too shabby a list, right?
For the full report, download BRANDfog's 2014 Global Social CEO Survey.
Are you a social savvy CEO? Do you have other action items to consider? We’d love to hear your thoughts in the comment section below.