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The Marketing Score Blog

How to Train Your Existing Marketing Team

Posted by Dia Dalsky on

According to 318 respondents included in The 2014 Marketing Score Report, Organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills.” With an average section score of 47%, some of the most highly valued digital skills—social media, data analysis, lead management/ nurturing and mobile strategy—were rated as weaknesses.

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Topics: Marketing Team

Marketing Talent: How to Know If You're a Leading Marketer

Posted by Jessica Miller on

Earlier this year, The State of Marketing 2013: IBM’s Global Survey of Marketers, introduced marketers to the idea that traditional marketing demands are shifting, and leading marketers now have a hand in—and are being held more accountable for—the overall customer experience.

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Topics: Marketing Performance, Industry Reports, Marketing Team

Modern Marketing Team Resources [ebook + webinar]

Posted by Jessica Miller on

IDC predicts that this year, more than half of all new marketing hires will have a technical background. (source)

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Topics: Marketing Performance, Marketing Team, webinar

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