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The Marketing Score Blog

Misaligned Marketing Expectations?

Posted by Jessica Miller on

3 Tips to Better Align Marketing Budget & Revenue Growth Goals

One of the most fascinating slides (in my opinion) within The 2014 Marketing Score Report, tells the tale of an inverse relationship between marketing budget and revenue goals. 

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Topics: Marketing Strategy, Marketing Performance

Evaluate Your 2014 Marketing Plan

Posted by Dia Dalsky on

When your marketing, sales and executive teams met to discuss the 2014 strategy, how did you evaluate marketing’s 2013 performance?

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Topics: Marketing Strategy, Marketing Performance

How To Define Critical KPIs Across the Marketing Funnel

Posted by Jessica Miller on

The latest in digital technology enables marketers to measure performance across all activities. Yet, it's become a daunting task rather than an opportunity to continually assess and evolve strategies. According to Adobe’s Digital Distress report, 76% of marketers believe measurement is important, yet only 29% believe they are doing it well.

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Topics: Marketing Strategy, Marketing Performance

How Does Your Content Marketing Compare?

Posted by Taylor Radey on

If you could rate your organization’s content marketing on a scale from 1-10, what score would you give? If you could look at the whole of what your team has produced—blog posts, white papers, case studies, ebooks—and compare it to marketers across the country and around the world, how would it hold up?

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Topics: Marketing Strategy, Marketing Performance, Content

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance

Posted by Paul Roetzer on

Marketing-Score-Report-Sample-1The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.

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Topics: Marketing Strategy, Marketing Resources, Industry Reports

2014 Marketing Strategy Starts with a Strong Benchmark Assessment

Posted by Jessica Miller on

2014-marketing-strategy-1Before you update a single buyer persona profile or competitive research deck this year … ask if you, your team, and your business’ decision makers have a solid understanding of existing marketing resources, performance and goals.

The most successful marketing campaigns start early—before the planning and discovery processes—with an honest and comprehensive assessment that ensures expectations are aligned across your business. Consider answers to the following:  

  • Does the marketing plan reflect our organization’s top overarching business goals?
  • How does leadership within the organization plan to quantify success of overarching goals and objectives?
  • How do marketing efforts tie in—how does marketing drive tangible results?
  • What are the metrics we’ve been tracking, and how does performance measure up? What were our top performing assets or campaigns?
  • Are marketing goals attainable? 
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Topics: Marketing Strategy

IBMs Marketing Science Report: Is Prescriptive Marketing Possible?

Posted by Jessica Miller on

Marketing-Science-1The possibilities of big data, transforming data into insight, then transforming that insight into actionable intelligence (keyword actionable) is what today’s marketing scientist is all about.

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Topics: Marketing Strategy, Marketing Performance

Introducing Marketing Score Briefs

Posted by Paul Roetzer on

Free Marketing Strategy Sessions for Members

Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.

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Topics: Marketing Assessment, Marketing Strategy

15 Business Basics that Impact Overall Marketing Success

Posted by Jessica Miller on

marketing-business-coresThe first section of the Marketing Score assessment focuses on business cores, as these factors are the fundamental building blocks of an organization and brand. Use Marketing Score to benchmark your organization’s business foundations, and fuel meaningful conversations between marketing and management.

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Topics: Marketing Assessment, Marketing Strategy, Business Cores

A Blog to Continually Assess and Improve Your Marketing Score

Posted by Jessica Miller on

It’s an exciting time to be in marketing. Customers demand the digital experience—so businesses, solution developments, and marketing’s best practices have followed suit. For marketers, the move to digital experiences provides better insights into what we care about most: customer engagement, and metrics that show what works.

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Topics: Marketing Strategy, Marketing Resources

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