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The Marketing Score Blog

New Book from Marketing Score Creator Explores the Convergence of Marketing Talent, Technology and Strategy

Posted by Jessica Miller on

book-marketing-performance-blueprint-greybg-2“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

Paul Roetzer (@paulroetzer), from The Marketing Performance Blueprint 

The marketing industry continues to transform at an unprecedented rate. The result?  Growing gaps in marketing talent, technology and strategy.

As Dan Lyons (@realdanlyons) reported from Adobe’s 2014 summit for digital marketers: “Adobe claims that 60% of marketers expect their role to change in the next year, and 40% believe they need to reinvent themselves, but only 14% actually know how to do it.”

The future of your business—and your marketing career—depends on your ability to continually adapt. The Marketing Performance Blueprint presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition.

“If you think that marketing is about out-spending and shouting louder than your competition, then The Marketing Performance Blueprint is for you. Roetzer does a phenomenal job of demonstrating the power of just how much marketing, strategy and technology has changed to make brands so much more efficient. If you’re still worrying about likes, friends and followers and not working on the true performance of your marketing spend, you really need to read this book and deploy the thinking of it in your organization. Now.”

— Mitch Joel (@mitchjoel), President, Twist Image,
and Author, Six Pixels of Separation and CTRL ALT Delete


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The Marketing Performance Blueprint, At A Glance. 

At its core, The Marketing Performance Blueprint is a story about the convergence of marketing talent, technology and strategy. Its ten chapters follow the shift in the digital marketing transformation—across talent, technology and performance—then walk readers through a game plan for digital strategy that adapts with the latest.

Section I: The Backstory

    • Chapter 1: Mind the Gaps
    • Chapter 2: Commit to Digital Transformation

Section II: Marketing Talent

    • Chapter 3: Build a Modern Marketing Team
    • Chapter 4: Construct an Internal Marketing Academy
    • Chapter 5: Propel Growth through Agency Partners

Section III: Marketing Technology

    • Chapter 6: Create a Connected Customer Experience
    • Chapter 7: Manage the Marketing Technology Matrix 

Section IV: Marketing Strategy

    • Chapter 8: Perform a Marketing Assessment
    • Chapter 9: Develop a Marketing Scorecard
    • Chapter 10: Strategize a Marketing Game Plan 

For more on each chapter, and how your organization can drive growth, review the full chapter summaries here 



Download Your Free Chapter:

Commit to a Digital Transformation

To preview what you’ll find within the book, download a free copy of chapter 2—“Commit to Digital Transformation.” Within the chapter, Roetzer discusses the digital transformation imperative, and considers opportunities to overcome the challenges businesses of all sizes face. With the right digital transformation, marketing is intelligent, measureable, and powerful.

Purchase your copy of The Marketing Performance Blueprint on Amazon, Barnes and Noble, or 800CEOread.   



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Topics: Marketing Resources

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance

Posted by Paul Roetzer on

Marketing-Score-Report-Sample-1The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.

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Topics: Industry Reports, Marketing Resources, Marketing Strategy

Content Marketing: 13 Factors Critical to Success

Posted by Jessica Miller on

What’s the hype around content marketing, and why does it matter? The Content Marketing Institute defines content marketing as: “a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

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Topics: Content, Marketing Resources

Register to Receive PR 20/20's Free Marketing Score Report

Posted by Jessica Miller on

This fall, PR 20/20 will publish its inaugural Marketing SMarketing-Score-Report-2013-1core Report based on more than 300 responses to Marketing Score, a free, 132-factor online marketing assessment.

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Topics: Marketing Performance, Marketing Resources, Marketing Assessment

U.S. Digital Marketing Spend to Increase 9% in 2013

Posted by Jessica Miller on

gartner-marketing-budget1From Gartner’s summary of its U.S. Digital Marketing Spending Survey, 2013: “Digital marketing budgets total 2.5% of revenue and will increase 9% this year.” 

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Topics: Marketing Performance, Marketing Resources

15 Skills of the Modern Marketing Team

Posted by Dia Dalsky on


“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical 

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Topics: Marketing Performance, Marketing Resources, Marketing Assessment

A Blog to Continually Assess and Improve Your Marketing Score

Posted by Jessica Miller on

It’s an exciting time to be in marketing. Customers demand the digital experience—so businesses, solution developments, and marketing’s best practices have followed suit. For marketers, the move to digital experiences provides better insights into what we care about most: customer engagement, and metrics that show what works.

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Topics: Marketing Resources, Marketing Strategy

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