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The Marketing Score Blog

IBMs Marketing Science Report: Is Prescriptive Marketing Possible?

Posted by Jessica Miller on

Marketing-Science-1The possibilities of big data, transforming data into insight, then transforming that insight into actionable intelligence (keyword actionable) is what today’s marketing scientist is all about.

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Topics: Marketing Performance, Marketing Strategy

Modern Marketing Team Resources [ebook + webinar]

Posted by Jessica Miller on

IDC predicts that this year, more than half of all new marketing hires will have a technical background. (source)

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Topics: Marketing Performance, Marketing Team, webinar

U.S. Digital Marketing Spend to Increase 9% in 2013

Posted by Jessica Miller on

gartner-marketing-budget1From Gartner’s summary of its U.S. Digital Marketing Spending Survey, 2013: “Digital marketing budgets total 2.5% of revenue and will increase 9% this year.” 

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Topics: Marketing Performance, Marketing Resources

15 Skills of the Modern Marketing Team

Posted by Dia Dalsky on

mscore-hybrid-marketer-ebook

“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical 

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Topics: Marketing Performance, Marketing Resources, Marketing Assessment

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