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The Marketing Score Blog

Work Core Business Strength into Marketing Strategy and Performance

Posted by Jessica Miller on

When the PR 20/20 team evaluated Marketing Score assessment responses from more than 300 marketers, executives and entrepreneurs at the end of last year, Business Cores and Marketing Cores led as highest rated sections, at 63% and 56% respectively. 

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Topics: Business, Marketing Performance, Industry Reports

New CMO Responsibilities: Topline Growth, Customer Experience & More [REPORT]

Posted by Jessica Miller on

Earlier this month, CMO Club and Salesforce ExactTarget Marketing Cloud released a report that identifies 5 key priorities for CMOs, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations. Findings were based on a survey of 228 global marketing leaders, conducted by Deloitte.

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Topics: Marketing Performance, Industry Reports

Misaligned Marketing Expectations?

Posted by Jessica Miller on

3 Tips to Better Align Marketing Budget & Revenue Growth Goals

One of the most fascinating slides (in my opinion) within The 2014 Marketing Score Report, tells the tale of an inverse relationship between marketing budget and revenue goals. 

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Topics: Marketing Strategy, Marketing Performance

Evaluate Your 2014 Marketing Plan

Posted by Dia Dalsky on

When your marketing, sales and executive teams met to discuss the 2014 strategy, how did you evaluate marketing’s 2013 performance?

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Topics: Marketing Strategy, Marketing Performance

How To Define Critical KPIs Across the Marketing Funnel

Posted by Jessica Miller on

The latest in digital technology enables marketers to measure performance across all activities. Yet, it's become a daunting task rather than an opportunity to continually assess and evolve strategies. According to Adobe’s Digital Distress report, 76% of marketers believe measurement is important, yet only 29% believe they are doing it well.

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Topics: Marketing Strategy, Marketing Performance

Leads & Sales: Marketers‚ Top Goals for 2014

Posted by Jessica Miller on

According to The 2014 Marketing Score Report, marketers, executives and entrepreneurs’ highest priority goals are to generate leads (86%) and to convert leads into sales (85%). 

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Topics: Marketing Performance, Lead Generation

How Does Your Content Marketing Compare?

Posted by Taylor Radey on

If you could rate your organization’s content marketing on a scale from 1-10, what score would you give? If you could look at the whole of what your team has produced—blog posts, white papers, case studies, ebooks—and compare it to marketers across the country and around the world, how would it hold up?

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Topics: Marketing Strategy, Marketing Performance, Content

Marketing Talent: How to Know If You're a Leading Marketer

Posted by Jessica Miller on

Earlier this year, The State of Marketing 2013: IBM’s Global Survey of Marketers, introduced marketers to the idea that traditional marketing demands are shifting, and leading marketers now have a hand in—and are being held more accountable for—the overall customer experience.

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Topics: Marketing Performance, Marketing Team, Industry Reports

Register to Receive PR 20/20's Free Marketing Score Report

Posted by Jessica Miller on

This fall, PR 20/20 will publish its inaugural Marketing SMarketing-Score-Report-2013-1core Report based on more than 300 responses to Marketing Score, a free, 132-factor online marketing assessment.

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Topics: Marketing Assessment, Marketing Resources, Marketing Performance

18 Possible Lead Sources Your Organization Needs to Measure

Posted by Jessica Miller on

Marketing-Leads-Waterfall-1Where do your organizations’ best leads and sales originate?

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Topics: Marketing Performance, Lead Sources

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