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The Marketing Score Blog

Register to Receive PR 20/20's Free Marketing Score Report

Posted by Jessica Miller on

This fall, PR 20/20 will publish its inaugural Marketing SMarketing-Score-Report-2013-1core Report based on more than 300 responses to Marketing Score, a free, 132-factor online marketing assessment.

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Topics: Marketing Assessment, Marketing Resources, Marketing Performance

11 Ways to Power Your Public Relations Program

Posted by Jessica Miller on

463572427_1059947f04-1Relationships are at the core of any successful marketing campaign, and public relations (PR) is designed to help organizations communicate with those they care about most, including: analysts, customers, employees, influencers, media and partners. 

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Topics: Marketing Assessment, PR

10 Must-Have Marketing Technologies

Posted by Jessica Miller on

fax-small-1Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an overall comfort with different marketing technologies is critical to integrated, results-driven performance.

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Topics: Marketing Assessment, Marketing Technology

10 Marketing Cores that Drive Performance

Posted by Dia Dalsky on

IMG_1093-resized-600-1A thorough assessment of your marketing foundation is essential to devising marketing strategies, selecting the right agency partners and allocating resources.

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Topics: Marketing Assessment, Marketing Cores

Introducing Marketing Score Briefs

Posted by Paul Roetzer on

Free Marketing Strategy Sessions for Members

Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.

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Topics: Marketing Assessment, Marketing Strategy

Stay Connected: Top 9 Marketing Audiences

Posted by Dia Dalsky on


Marketing-Score-AudiencesIn business and in life, relationships are everything. And, how effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.

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Topics: Marketing Assessment, audiences

15 Business Basics that Impact Overall Marketing Success

Posted by Jessica Miller on

marketing-business-coresThe first section of the Marketing Score assessment focuses on business cores, as these factors are the fundamental building blocks of an organization and brand. Use Marketing Score to benchmark your organization’s business foundations, and fuel meaningful conversations between marketing and management.

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Topics: Marketing Assessment, Marketing Strategy, Business Cores

15 Skills of the Modern Marketing Team

Posted by Dia Dalsky on

mscore-hybrid-marketer-ebook

“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical 

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Topics: Marketing Assessment, Marketing Resources, Marketing Performance

How to Share Your Marketing Score Assessment Results

Posted by Dia Dalsky on

The most valuable takeaway for Marketing Score respondents, other than kicking your creative marketing wheels into gear, is the report at the end of the assessment. The report is a section-by-section breakdown of your score, designed to benchmark your current performance and fuel conversations that will improve your existing marketing program.

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Topics: Marketing Assessment

Marketing Score: An Overview of the 10-Part Assessment

Posted by Dia Dalsky on


Like any aspect of an organization, marketing is impacted by other areas of the business, such as allocated budget, business goals, competency of team members, effectiveness of communications, integration with sales, utilization of technology, etc.  

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Topics: Marketing Assessment

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