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The Marketing Score Blog

Marketing Talent: How to Know If You're a Leading Marketer

Posted by Jessica Miller on

Earlier this year, The State of Marketing 2013: IBM’s Global Survey of Marketers, introduced marketers to the idea that traditional marketing demands are shifting, and leading marketers now have a hand in—and are being held more accountable for—the overall customer experience.

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Topics: Marketing Performance, Industry Reports, Marketing Team

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