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The Marketing Score Blog

Marketing + Technology: Themes from the Inaugural MarTech14 Conference

Posted by Jessica Miller on

Last week’s inaugural MarTech conference brought nearly 400 attendees to a sold-out venue in Boston. The conference showed the progress and potential of a new breed of marketer: the chief marketing technologist. 

Our team’s expectations were certainly met. The program included a mix of marketing and tech strategy, how different organizations implement technologies, lessons learned along the way, and growth hacks for making it all work. 

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Topics: Marketing Technology, Industry Reports

Who's Leading Your Digital Transformation?

Posted by Jessica Miller on

Accenture-DigitalTransformation-2014Accenture’s latest CMO Insight Survey, CMOs: Time for Digital Transformation, or Risk Being Left on the Sidelines, reminds us that we’re in the midst of a digital transformation.

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Topics: Industry Reports

The Social CEO: 3 Trends from BRANDfog's Social Media Survey

Posted by Sam Brenner on

Screen_Shot_2014-07-09_at_4.25.26_PMSocial media has been a part of our business landscape for more than five years now, forever influencing the way companies communicate with customers, market products and services, respond to current events, and share brand stories.

In today’s social world, a company’s brand imageand that of its leadershipare inherently linked. The C-level executives who ignore social media run the risk of allowing others to determine their brand’s accessibility, messaging and visibility.

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Topics: Industry Reports, Social

What Marketers Need to Know About Mary Meeker's 2014 Internet Trends Report

Posted by Mike Kaput on

MMeekerLowResEach year, Mary Meeker, lauded venture capitalist at Kleiner Perkins Caulfield & Byers, presents a highly researched picture of the growth, trends and adoption rates that are reshaping the tech industry.

This year’s report isn’t just for angel investors with equity stakes in hot startups. It’s a valuable primer for marketing technologists everywhere.

But we know marketers are busy managing increasingly complex roles, tools and channels. So we analyzed Meeker’s 164-slide 2014 Internet Trends report and extracted the most valuable takeaways.

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Topics: Industry Reports, Marketing Technology

Marketers: Connect the Dots of the Digital Divide

Posted by Sam Brenner on

Deloitte’s recently released report, The New Digital Divide, underscores that digital devices are having a rapidly increasing influence on retail purchase behavior in today’s B2C environment. 

The report, based on a national sample of 2,006 consumers, makes clear that retail marketing is at a tipping point—a point where digital channels should no longer be executed in silos, but should be considered as business imperative. Download the full report for details.

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Topics: Industry Reports

Digital Marketing Budgets Continue to Rise: Up 10% in 2014

Posted by Jessica Miller on

Digital marketing budgets continue to rise. From Gartner’s Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience report: digital marketing budgets will rise by 10% in 2014 following a double-digit percentage increase the prior year.” The largest increases were reported in digital or online advertising, mobile, ecommerce, and the corporate website.

This was the Gartner digital team’s second annual report. (We recapped the first here: U.S. Digital Marketing Spend to Increase 9% in 2013.) For context, 2014 findings were based responses from 285 individuals (located in the U.S.) responding on behalf of their entire organizations. Respondents’ average company revenue was $4.4 billion. 

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Topics: Industry Reports

Work Core Business Strength into Marketing Strategy and Performance

Posted by Jessica Miller on

When the PR 20/20 team evaluated Marketing Score assessment responses from more than 300 marketers, executives and entrepreneurs at the end of last year, Business Cores and Marketing Cores led as highest rated sections, at 63% and 56% respectively. 

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Topics: Business, Marketing Performance, Industry Reports

Is Enterprise Marketing Adapting to Meet New Expectations? [IBM REPORT]

Posted by Dia Dalsky on

CMO Interviews Shed Light on Progress Seen in Integrated Marketing

CMOinfographic_1345x940Last month, IBM released an updated report, Stepping up to the challenge: CMO insights from the Global C-Suite Study, which provides insights into progress being made in enterprise marketing, the distinct profiles of today’s CMOs, and the exact actions needed for one to become a true digital pacesetter.

Now in its 17th installment, the report builds upon data from more than 23,000 interviews dating back to 2003. The March 2014 report, however, focuses on recent interviews with 524 CMOs centered around how they are helping enterprise organizations become more “customer-activated.”

Below are several highlights from the report, including key figures related to progress made and the opportunities still yet to be seen.

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Topics: Industry Reports

New CMO Responsibilities: Topline Growth, Customer Experience & More [REPORT]

Posted by Jessica Miller on

Earlier this month, CMO Club and Salesforce ExactTarget Marketing Cloud released a report that identifies 5 key priorities for CMOs, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations. Findings were based on a survey of 228 global marketing leaders, conducted by Deloitte.

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Topics: Marketing Performance, Industry Reports

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance

Posted by Paul Roetzer on

Marketing-Score-Report-Sample-1The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.

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Topics: Marketing Strategy, Marketing Resources, Industry Reports

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