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The Marketing Score Blog

Is Enterprise Marketing Adapting to Meet New Expectations? [IBM REPORT]

Posted by Dia Dalsky on

CMO Interviews Shed Light on Progress Seen in Integrated Marketing

CMOinfographic_1345x940Last month, IBM released an updated report, Stepping up to the challenge: CMO insights from the Global C-Suite Study, which provides insights into progress being made in enterprise marketing, the distinct profiles of today’s CMOs, and the exact actions needed for one to become a true digital pacesetter.

Now in its 17th installment, the report builds upon data from more than 23,000 interviews dating back to 2003. The March 2014 report, however, focuses on recent interviews with 524 CMOs centered around how they are helping enterprise organizations become more “customer-activated.”

Below are several highlights from the report, including key figures related to progress made and the opportunities still yet to be seen.

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Topics: Industry Reports

Ready for a New Brand of Marketing?

Posted by Jessica Miller on

Marketing Tech Meta-Trends from Scott Brinker

This post recaps Scott Brinker’s (@chiefmartec) latest short book, A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline, a quick and important read for the modern marketer.

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Topics: Marketing Technology

New CMO Responsibilities: Topline Growth, Customer Experience & More [REPORT]

Posted by Jessica Miller on

Earlier this month, CMO Club and Salesforce ExactTarget Marketing Cloud released a report that identifies 5 key priorities for CMOs, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations. Findings were based on a survey of 228 global marketing leaders, conducted by Deloitte.

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Topics: Marketing Performance, Industry Reports

How to Train Your Existing Marketing Team

Posted by Dia Dalsky on

According to 318 respondents included in The 2014 Marketing Score Report, Organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills.” With an average section score of 47%, some of the most highly valued digital skills—social media, data analysis, lead management/ nurturing and mobile strategy—were rated as weaknesses.

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Topics: Marketing Team

Marketing Automation Software: Market Trends and Implications

Posted by Jessica Miller on

How are marketers approaching marketing automation technologies? And what types of trends and options affect their decisions?

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Topics: Marketing Technology

Misaligned Marketing Expectations?

Posted by Jessica Miller on

3 Tips to Better Align Marketing Budget & Revenue Growth Goals

One of the most fascinating slides (in my opinion) within The 2014 Marketing Score Report, tells the tale of an inverse relationship between marketing budget and revenue goals. 

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Topics: Marketing Strategy, Marketing Performance

Evaluate Your 2014 Marketing Plan

Posted by Dia Dalsky on

When your marketing, sales and executive teams met to discuss the 2014 strategy, how did you evaluate marketing’s 2013 performance?

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Topics: Marketing Strategy, Marketing Performance

How To Define Critical KPIs Across the Marketing Funnel

Posted by Jessica Miller on

The latest in digital technology enables marketers to measure performance across all activities. Yet, it's become a daunting task rather than an opportunity to continually assess and evolve strategies. According to Adobe’s Digital Distress report, 76% of marketers believe measurement is important, yet only 29% believe they are doing it well.

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Topics: Marketing Strategy, Marketing Performance

Leads & Sales: Marketers‚ Top Goals for 2014

Posted by Jessica Miller on

According to The 2014 Marketing Score Report, marketers, executives and entrepreneurs’ highest priority goals are to generate leads (86%) and to convert leads into sales (85%). 

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Topics: Marketing Performance, Lead Generation

How Does Your Content Marketing Compare?

Posted by Taylor Radey on

If you could rate your organization’s content marketing on a scale from 1-10, what score would you give? If you could look at the whole of what your team has produced—blog posts, white papers, case studies, ebooks—and compare it to marketers across the country and around the world, how would it hold up?

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Topics: Marketing Strategy, Marketing Performance, Content

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