The content to marketer relationship is probably a lot like the one you have with your iPhone. You can’t go anywhere without it.
Content drives marketing activities. It’s the eloquent middleman between your brand and your consumers. So, why are marketers behind the ball on strategy and execution?
Earlier this month, Altimeter Group released a report showcasing The Content Marketing Software Landscape. The report found that 70% don’t have a “consistent or integrated content strategy.”Read More (leave comment)