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The Marketing Score Blog

Sam Brenner

Sam Brenner is a consultant at PR 20/20. He joined the agency in July 2013, with experience in technology sales and marketing his own music. Sam is a 2009 graduate of John Carroll’s communications department, and has been a proud Clevelander since 2005. Full bio.
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Recent Posts

The Social CEO: 3 Trends from BRANDfog's Social Media Survey

Posted by Sam Brenner on

Screen_Shot_2014-07-09_at_4.25.26_PMSocial media has been a part of our business landscape for more than five years now, forever influencing the way companies communicate with customers, market products and services, respond to current events, and share brand stories.

In today’s social world, a company’s brand imageand that of its leadershipare inherently linked. The C-level executives who ignore social media run the risk of allowing others to determine their brand’s accessibility, messaging and visibility.

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Topics: Industry Reports, Social

Marketers: Connect the Dots of the Digital Divide

Posted by Sam Brenner on

Deloitte’s recently released report, The New Digital Divide, underscores that digital devices are having a rapidly increasing influence on retail purchase behavior in today’s B2C environment. 

The report, based on a national sample of 2,006 consumers, makes clear that retail marketing is at a tipping point—a point where digital channels should no longer be executed in silos, but should be considered as business imperative. Download the full report for details.

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Topics: Industry Reports

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