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The Marketing Score Blog

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.
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Recent Posts

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance

Posted by Paul Roetzer on

Marketing-Score-Report-Sample-1The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.

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Topics: Industry Reports, Marketing Resources, Marketing Strategy

Introducing Marketing Score Briefs

Posted by Paul Roetzer on

Free Marketing Strategy Sessions for Members

Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.

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Topics: Marketing Strategy, Marketing Assessment

Agencies: Improve Client Loyalty and Performance

Posted by Paul Roetzer on

Editor's note: This article originally appeared on the Marketing Agency Insider blog Dec. 5, 2012. See the original post here

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Product Update: Marketing Score Assessment Tool Moves into Public Beta

Posted by Paul Roetzer on

Editor's Note: This story was originally posted to the PR 20/20 blog on Nov. 29, 2012. For the original, click here.

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Topics: Product Update

Origins of a Marketing Intelligence Engine

Posted by Paul Roetzer on

Editor's Note: This story was originally posted to the PR 20/20 blog on Aug. 29, 2012. For the original, click here.

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Topics: Product Update

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