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The Marketing Score Blog

Mike Kaput

Mike Kaput is a senior consultant at PR 20/20 who is passionate about AI's potential to transform marketing. At PR 20/20, he creates measurable marketing results for companies using data-driven strategies, market-leading content, and scalable marketing technologies. Full bio.
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Recent Posts

The Future of Content Marketing: 3 Takeaways from Content Marketing World 2014

Posted by Mike Kaput on

CMW14Content Marketing World 2014 in Cleveland, Ohio was punctuated by best-of-breed marketers from all over the world sharing information, insights and, at the event’s keynote, a little wisdom from none other than Kevin Spacey. 

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Topics: Content

What Marketers Need to Know About Mary Meeker's 2014 Internet Trends Report

Posted by Mike Kaput on

MMeekerLowResEach year, Mary Meeker, lauded venture capitalist at Kleiner Perkins Caulfield & Byers, presents a highly researched picture of the growth, trends and adoption rates that are reshaping the tech industry.

This year’s report isn’t just for angel investors with equity stakes in hot startups. It’s a valuable primer for marketing technologists everywhere.

But we know marketers are busy managing increasingly complex roles, tools and channels. So we analyzed Meeker’s 164-slide 2014 Internet Trends report and extracted the most valuable takeaways.

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Topics: Industry Reports, Marketing Technology

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