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The Marketing Score Blog

Jessica Miller

Jessica Miller is vice president of services at PR 20/20. She joined the agency in 2011 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University, with focus in public relations. Full bio.
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Recent Posts

Leads & Sales: Marketers‚ Top Goals for 2014

Posted by Jessica Miller on

According to The 2014 Marketing Score Report, marketers, executives and entrepreneurs’ highest priority goals are to generate leads (86%) and to convert leads into sales (85%). 

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Topics: Lead Generation, Marketing Performance

2014 Marketing Strategy Starts with a Strong Benchmark Assessment

Posted by Jessica Miller on

2014-marketing-strategy-1Before you update a single buyer persona profile or competitive research deck this year … ask if you, your team, and your business’ decision makers have a solid understanding of existing marketing resources, performance and goals.

The most successful marketing campaigns start early—before the planning and discovery processes—with an honest and comprehensive assessment that ensures expectations are aligned across your business. Consider answers to the following:  

  • Does the marketing plan reflect our organization’s top overarching business goals?
  • How does leadership within the organization plan to quantify success of overarching goals and objectives?
  • How do marketing efforts tie in—how does marketing drive tangible results?
  • What are the metrics we’ve been tracking, and how does performance measure up? What were our top performing assets or campaigns?
  • Are marketing goals attainable? 
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Topics: Marketing Strategy

Marketing Talent: How to Know If You're a Leading Marketer

Posted by Jessica Miller on

Earlier this year, The State of Marketing 2013: IBM’s Global Survey of Marketers, introduced marketers to the idea that traditional marketing demands are shifting, and leading marketers now have a hand in—and are being held more accountable for—the overall customer experience.

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Topics: Marketing Performance, Industry Reports, Marketing Team

Content Marketing: 13 Factors Critical to Success

Posted by Jessica Miller on

What’s the hype around content marketing, and why does it matter? The Content Marketing Institute defines content marketing as: “a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

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Topics: Content, Marketing Resources

Register to Receive PR 20/20's Free Marketing Score Report

Posted by Jessica Miller on

This fall, PR 20/20 will publish its inaugural Marketing SMarketing-Score-Report-2013-1core Report based on more than 300 responses to Marketing Score, a free, 132-factor online marketing assessment.

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Topics: Marketing Performance, Marketing Resources, Marketing Assessment

11 Ways to Power Your Public Relations Program

Posted by Jessica Miller on

463572427_1059947f04-1Relationships are at the core of any successful marketing campaign, and public relations (PR) is designed to help organizations communicate with those they care about most, including: analysts, customers, employees, influencers, media and partners. 

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Topics: Marketing Assessment, PR

18 Possible Lead Sources Your Organization Needs to Measure

Posted by Jessica Miller on

Marketing-Leads-Waterfall-1Where do your organizations’ best leads and sales originate?

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Topics: Marketing Performance, Lead Sources

10 Must-Have Marketing Technologies

Posted by Jessica Miller on

fax-small-1Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an overall comfort with different marketing technologies is critical to integrated, results-driven performance.

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Topics: Marketing Technology, Marketing Assessment

IBMs Marketing Science Report: Is Prescriptive Marketing Possible?

Posted by Jessica Miller on

Marketing-Science-1The possibilities of big data, transforming data into insight, then transforming that insight into actionable intelligence (keyword actionable) is what today’s marketing scientist is all about.

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Topics: Marketing Performance, Marketing Strategy

Modern Marketing Team Resources [ebook + webinar]

Posted by Jessica Miller on

IDC predicts that this year, more than half of all new marketing hires will have a technical background. (source)

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Topics: Marketing Performance, Marketing Team, webinar

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