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The Marketing Score Blog

Dia Dalsky

Dia Dalsky was formerly the director of culture and a senior consultant at PR 20/20.
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Recent Posts

Is Enterprise Marketing Adapting to Meet New Expectations? [IBM REPORT]

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CMO Interviews Shed Light on Progress Seen in Integrated Marketing

CMOinfographic_1345x940Last month, IBM released an updated report, Stepping up to the challenge: CMO insights from the Global C-Suite Study, which provides insights into progress being made in enterprise marketing, the distinct profiles of today’s CMOs, and the exact actions needed for one to become a true digital pacesetter.

Now in its 17th installment, the report builds upon data from more than 23,000 interviews dating back to 2003. The March 2014 report, however, focuses on recent interviews with 524 CMOs centered around how they are helping enterprise organizations become more “customer-activated.”

Below are several highlights from the report, including key figures related to progress made and the opportunities still yet to be seen.

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Topics: Industry Reports

How to Train Your Existing Marketing Team

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According to 318 respondents included in The 2014 Marketing Score Report, Organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills.” With an average section score of 47%, some of the most highly valued digital skills—social media, data analysis, lead management/ nurturing and mobile strategy—were rated as weaknesses.

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Topics: Marketing Team

Evaluate Your 2014 Marketing Plan

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When your marketing, sales and executive teams met to discuss the 2014 strategy, how did you evaluate marketing’s 2013 performance?

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Topics: Marketing Performance, Marketing Strategy

Does Your Organization Build Relationships, and Bring Value, Through Social Media?

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Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

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Topics: Social

10 Marketing Cores that Drive Performance

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IMG_1093-resized-600-1A thorough assessment of your marketing foundation is essential to devising marketing strategies, selecting the right agency partners and allocating resources.

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Topics: Marketing Assessment, Marketing Cores

Stay Connected: Top 9 Marketing Audiences

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Marketing-Score-AudiencesIn business and in life, relationships are everything. And, how effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.

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Topics: Marketing Assessment, audiences

15 Skills of the Modern Marketing Team

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mscore-hybrid-marketer-ebook

“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical 

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Topics: Marketing Performance, Marketing Resources, Marketing Assessment

How to Share Your Marketing Score Assessment Results

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The most valuable takeaway for Marketing Score respondents, other than kicking your creative marketing wheels into gear, is the report at the end of the assessment. The report is a section-by-section breakdown of your score, designed to benchmark your current performance and fuel conversations that will improve your existing marketing program.

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Topics: Marketing Assessment

Marketing Score: An Overview of the 10-Part Assessment

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Like any aspect of an organization, marketing is impacted by other areas of the business, such as allocated budget, business goals, competency of team members, effectiveness of communications, integration with sales, utilization of technology, etc.  

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Topics: Marketing Assessment

How to Take Marketing Score to Evaluate Your Organization's Marketing

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If you haven’t already taken Marketing Score, or if you’re interested in learning more about how to take the 10-part assessment, read the following tutorial, or watch the brief demo featured at the end of this post.

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Topics: Marketing Assessment

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