The Marketing Score blog features product news and updates, marketing resources, and tips on how to use your score to move your marketing forward.
Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an overall comfort with different marketing technologies is critical to integrated, results-driven performance.
The possibilities of big data, transforming data into insight, then transforming that insight into actionable intelligence (keyword actionable) is what today’s marketing scientist is all about.
A thorough assessment of your marketing foundation is essential to devising marketing strategies, selecting the right agency partners and allocating resources.
Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.
Relationships are at the core of any successful marketing campaign, and public relations (PR) is designed to help organizations communicate with those they care about most, including: analysts, customers, employees, influencers, media and partners.
IDC predicts that this year, more than half of all new marketing hires will have a technical background. (source)
From Gartner’s summary of its U.S. Digital Marketing Spending Survey, 2013: “Digital marketing budgets total 2.5% of revenue and will increase 9% this year.”
In business and in life, relationships are everything. And, how effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.
From your core buyer personas to media gatekeepers, the strength of the relationships you build with different audiences is invaluable.
The first section of the Marketing Score assessment focuses on business cores, as these factors are the fundamental building blocks of an organization and brand. Use Marketing Score to benchmark your organization’s business foundations, and fuel meaningful conversations between marketing and management.
“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical
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