The Assessment Tool
Marketing Score is a free online tool that assesses the strength of your business and marketing foundations, forecasts potential and aligns expectations. It’s a platform for subjective analysis from the viewpoint of internal stakeholders, including sales and marketing management, and company executives.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into one of three categories: assets, neutrals and escalators. By evaluating and scoring these elements, organizations can devise integrated marketing strategies; allocate time, money and talent; and adapt resources and priorities based on performance.
The platform scores more than 130 factors in 10 sections, and takes approximately 10-15 minutes to complete. While the beta tool focuses on assessments, the product roadmap includes more robust solutions that will solve much larger marketing challenges as a marketing intelligence engine.
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Marketing Score is a product of PR 20/20, a Cleveland, Ohio-based inbound marketing agency that combines web, brand, content, public relations, social media and search into integrated campaigns.
We believe that public relations and marketing should be authentic, integrated and measurable. PR 20/20 consultants serve as contributors to Marketing Score's website, blog and social media channels. Learn more about our agency and team.
PR 20/20 was the industry’s first provider of standardized services and set pricing, and the model is the inspiration behind The Marketing Agency Blueprint (Wiley) by PR 20/20 founder and CEO, Paul Roetzer. PR 20/20 also created the Marketing Agency Insider community, a hub for a more open and collaborative agency ecosystem.