Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and liabilities. Assets are existing strengths that can accelerate marketing success, while liabilities are weaknesses that require additional resources to build up and improve.
By evaluating and scoring these elements, you can devise marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resources and priorities based on performance.
Marketing Score (@MKTScore) is a free assessment tool and marketing intelligence engine from PR 20/20 that helps automate the process. You provide insight into 10 core areas, and it delivers analysis and recommendations (coming soon) that drive results.
The initial assessment takes 10-15 minutes to complete.
Your profile information feeds our marketing intelligence engine, which makes recommendations based on company size, growth goals, industry, revenue, marketing budget and more. Profile data also will enable benchmark reports, which give you the ability to compare your Marketing Score, section-by-section, against similar organizations.
Provide an assessment of your organization's marketing program, including core areas of performance, lead sources, marketing team, technology utilization, social media, content and public relations. Use the slider-bar rating system to score each factor. Simply click on a number, or drag the bar to your choice. All answers are auto-saved, so log out and come back anytime.
PR 20/20's Marketing Score simplifies the analysis process by breaking down every factor into assets, neutrals and liabilities. You provide insight into 10 core areas, and it delivers analysis and recommendations (coming soon) that drive results. Print your report, or download it as a PDF, and view section-by-section summaries with scores and charts.
Take action! Share your report with internal marketing and executive teams, invite co-workers to register and then compare your results, schedule a Marketing Score consultation (coming soon), attend an upcoming workshop (coming soon), and evolve your marketing technology, processes, strategies, talent and budget.