Your Score Is Just the Beginning...
Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, while escalators are weaknesses that require additional resources to build up and improve.
By evaluating and scoring these elements, you can devise marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resources and priorities based on performance.
Marketing Score @MKTScore is a free assessment tool and marketing intelligence engine PR 20/20 that automates the process. You provide insight into 10 core areas, and it delivers analysis and recommendations (coming soon) that drive results.
The initial assessment takes 10-15 minutes to complete.